As long as I can remember, I have been interested in branding, in a broad sense. TV commercials, outdoor & print advertising and supermarkets have always obsessed me. Supermarkets? Yes, supermarkets! The supermarket is one of the most important places to expose your brand. I always enjoy grocery shopping abroad, don’t you? But meanwhile I even got used to the Longo’s (although I still think it’s a great supermarket!). It wasn’t a lucky coincidence that I worked for a big Dutch grocery chain for the last 3,5 years. Nowadays you can say the most important place for branding is on the web! Learning all about it during my Web Marketing Course. Websites, SEO, SEA, social media and of course… blogging! My new passion? 😉